CIRCLES.LIFE

Data Deprivation

An intentionally controversial campaign. As a challenger brand, the budget for this was meagre, and since ruffling some feathers might lead to free media placement, we took a calculated risk. Which paid off because at the end of the day, love or hate this “first world problems” campaign (as dubbed by some), everyone remembered that Circles.Life was the telco that offered 20GB for $20.