TWITCH

Find Your Tribe

Twitch asked us how we could penetrate the regional markets through a very specific angle - using the battle royale game NARAKA: BLADEPOINT. There’s a certain, almost fixed way of playing battle royale games, but in this game, you have grapplers, melee fighters…they are creative and unorthodox. Probably weird, and completely extra. And if such an extra bunch of people can find their tribe on Twitch, then anyone can.